Apart from banks Customers’ Service hotlines where you can reach your bank 24 hours a day to make your complaint and get your banking issues resolved. Online charts directly on bank websites are another avenue Nigerian banks have perfected as a means of assisting their customers to provide resolutions to their banking challenges.
Twitter have suddenly become an interesting avenue for bank customer to get instant responses to enquiries and compliant from their banks. The reason for instant response from banks to enquiries and complaints on Twitter may not be farfetched, Hashtags and tagging relevant regulatory authorities and the fact that every Twitter followers can see such complaint could enough reasons to ensure quick response and resolution to complaints and enquiries.
Apart from complaint and enquiries, Twitter and other Social Media platforms also provide avenues for banks to advertise their services to followers and the public. From videos and image adverts of products, to motivational and encouraging engagements and talks, to quiz and contest with prices for customers. Twitter gives banks the opportunities to engage with their customers. resolve their issues and complaints, advertise their products and services and lots more.
Twitter followers for some banks have continued to grow with hyped activities while followers have dropped for some other banks between December 2019 and June 2020. Just like we did for Facebook likes for Nigerian Banks the previous week. Here is a review of Twitter followers for Nigerian Banks categorized into 3: 1 are the tier 1 banks, 2 are the tiers 2 banks and category 3 are the new banks.
GTBank just like on Facebook has the highest number of followers on Twitter but the bank’s folowers have not growth beyond the 1.5million followers since December 2019. Zenith bank was able to add 100,000 followers to its 1.1 million followers in December 2019.
UBA added 188,000 followers to make its June 2020 Twitter followers 671,000. Access Bank was able to add 142,000 followers between December 2019 and June 2020, while FirstBank added 51,000 folowers to its 438,000 Twitter followers as at December 2019.
For nigerian Tier 2 banks, Stanbic IBTC maintains its lead as the bank with the highest number of Twitter followers, the was also able to add 55,000 followers to its 243,000 followers as at December 2019.
Union Bank however beats Fidelity bank to the second place by adding 28,000 followers to grow its Twitter followers to 192,000 ahead of Fidelity bank’s 183,000 followers.
Keystone Bank and Jaiz Bank are at the bottom of tier 2 banks Twitter followers.
Taj bank, Nigeria’s second Non-Interest bank and Providus bank has and impressive growth in Twitter followers with a 1.6 million and 800,000 followers respectively in 6 months ending June 2020 among new banks in Nigeria.