The Social Media is increasingly becoming a very efficient medium for banks and their existing and prospective customers to interact. On Facebook, Instagram and Twitter, Nigerian Banks are not leaving any of the 3 Social Media outlet out in their advertisement campaigns and marketing strategies. In other to advertise their products and services, take complaints and resolve other banking issues, Nigerian banks have been perfecting their acts of engagement with netizens. They have also been increasing their budgets for adverts on Social Media in other to reach increasing number of customers and prospects.
Bank customers that are netizens are also finding it convenient to engage their banks on their banking issues and getting then resolved without the visit to the bricks and mortals. The social media space is also a great avenue for netizens to avoid time consuming long queues in the banking halls and time wasting delays sometimes associated with traffic on the way to and from bank visits. From old to young, tech savvy to casual social media users, internet users are engaging their banks for quick resolution and answers to their daily banking challenges.
Some banks are however more visible on Social Media than others. They all take advantage of the easy engagement and efficient ways of reaching out to customers and prospects the social media platforms allows. Facebook and Instagram for instance provides a more potent avenue for adverts and product showcase with little one on one engagement with customers while Twitter provides more of engagement with customers than advert and product showcase.
Here are the 9 Nigerian Banks that are most visible on the 3 popular Social Media platforms in Nigeria. Facebook, Instagram and Twitter as at August 2022.
Zenith Bank lead the Facebook popularity contest with 6.1 million likes to edge out other tier 1 banks including Guarantee Trust Bank (GTB) which closely followed with 5.8 million likes. FirstBank was distant 3rd with 4.1 million likes while UBA was 4th with 3.2 million likes. Access bank followed in the 5th position with 2.5 million likes. FCMB, a tier 2 lender sneaks into the 6th position on Facebook popularity with 1.6million likes while Stanbic IBTC and Fidelity Bank were both 7th with 1 million likes each and Union Bank was last of the 9 banks with 940k likes.
On Twitter, GTB leads the way with 1.7 million number of followers with Zenith Bank following with 1.4 million followers. The three other tier-1 banks UBA, Access and FirstBank followed with 0.91, 0.74 and 0.7 million followers respectively. While Stanbic IBTC, Fidelity Bank, Union Bank and FCMb made appearance on the list with less than 500k followers, each having 0.32 million, 0.24 million, 0.21 million and 0.17 million respectively.
FirstBank appears to have dominance on the Instagram Social Media platform with 0.94 million followers to edged out GTB with 0.78 million followers. Incidentally, Zenith Bank with the highest number of post (11.4k) than all the other banks was 3rd on the list of Nigerian banks number of followers on Instagram. FirstBank had 10.8k posts while GTB had 8.9k posts. Access Bank and UBA, the 2 other tier-1 lenders were 4th and 5th respectively with 0.48 million and 0.41 million followers respectively each having 5.2k and 2.5k posts respectively. The remaining 4 banks, Union Bank, FCMB, Fidelity and Stanbic IBTC also had 0.24 million, 0.18 million, 0.17 million and 015 million followers respectively with 5.1k, 4.8k, 4.2k and 8.3k posts respectively.
